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Hi Brands by Cannabis Sativa, Inc

Hi Brands By Cannabis Sativa, Inc. Is Poised To Become The Leading Cannabis Brand To Help Consumers Find Fairly Priced And Trustworthy Products

MESQUITE, NV / ACCESSWIRE / December 22, 2015 / Cannabis Sativa Inc., (OTCQB:CBDS) is pleased to announce that its wholly owned subsidiary, Hi Brands International, Inc., a Nevada corporation, is engaged in negotiations with a team of marketing and communications professionals to develop a turnkey management and marketing solution for its "Hi" brand to be offered to independent dispensaries and cannabis retailers throughout the U.S. and internationally. The first “Hi” branded dispensary opened on October, 2015 in Portland, Oregon.

"The "Hi" brand aims to help consumers find reliable, trustworthy products in the fast growing but highly fragmented cannabis industry," according to Gary Johnson, CEO of Cannabis Sativa, Inc. (OTCQB: CBDS). "There is no dominant national brand, no standard bearer. Cannabis Sativa is poised to dominate the industry with the "Hi" brand the way Apple leads the electronics and smart phone space."

Johnson cited a recent report in the Huffington Post stating: "Researchers found that the U.S. market for legal cannabis grew 74 percent in 2014 to $2.7 billion", demonstrating the opportunity for "Hi" Brands International, Inc. "In the last year, the rise of the cannabis industry went from an interesting cocktail conversation to being taken seriously as the fastest growing industry in America," stated the executive summary of the report. "At this point, it's hard to imagine that any serious businessperson who is paying attention hasn't spent some time thinking about the possibilities in this market."

The "Hi" brand management and marketing solution will give dispensary and retail store owners the management and marketing tools for success in return for an affordable annual fixed license fee or other fixed periodic license fee in accordance with applicable state laws or, where allowed by state law, a royalty on sales.

The following components will be available to Independent Dispensary Owners:

-- A complete graphics package suitable for signage, in store point of purchase materials, templates for collateral material, templates for promotional materials and templates for direct marketing materials in both print and utilizing social media channels;

-- A set of "Standard Operating Policies" that cover Management's best practices:

-- Human Resources Management, including:

-- Recruitment; Training; Compensation and Benefit Plans;

-- Property Management, including: Choice of Location; Analysis of whether to Lease or Buy;

-- Purchase Negotiation; Lease Negotiation; Maintenance and Repairs; Interior Design and Lighting.

-- Inventory Management; Accounting Management; Taxation and Reporting Requirements;

-- Long Term Financial Planning; Marketing and Advertising, including:

-- Planning and Budgeting; Creative Strategies; Positioning Strategies; Customer/Patient Relationship Management;

-- Integration of The Hi BENEFIT Card into Marketing and Advertising;

-- Incentive and Referral Marketing; Message Development; Production and Media Placement;

-- Four Walls Marketing; Neighborhood Marketing; Direct Marketing and Couponing; Digital and Social Media Marketing.

The "Hi" brand turnkey management and marketing solution will be developed by a team of marketing professionals that will be engaged once an evaluation and selection process has been completed by Management. The documentation and graphic design elements will be produced and the "Hi" brand turnkey management and marketing solution is expected to launch in March 2016.

CEO Gary Johnson said: "This is an opportunity for our Company to offer a management and marketing solution that enables local operators to have access to the very best practices, not typically available to small business owners, while at the same time producing a revenue stream for CBDS."

About CBDS:

Cannabis Sativa, Inc. is in the business of branding and licensing via its "Hi" intellectual properties. The Company also offers the Wild Earth Naturals line of CBD Water and cosmetic products which are designed to use organic and natural ingredients, including CBD and hemp seed oil. The Company is engaged through its subsidiaries, Kush and Hi Brands International, Inc., in the research, development and licensing of specialized natural cannabis products, including cannabis formulas, edibles, topicals, strains, recipes, and delivery systems. Look for Hi Releaf products in Washington State.

Forward-Looking Statements:

This news release contains "forward-looking statements." Although the forward-looking statements in this release reflect the good faith judgment of management, forward-looking statements are inherently subject to known and unknown risks and uncertainties that may cause actual results to be materially different from those discussed in these forward-looking statements. Readers are urged to carefully review and consider the various disclosures made by us in our reports filed with the Securities and Exchange Commission, including the risk factors that attempt to advise interested parties of the risks that may affect our business, financial condition, results of operation and cash flows. If one or more of these risks or uncertainties materialize, or if the underlying assumptions prove incorrect, our actual results may vary materially from those expected or projected. Readers are urged not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. We assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release.

Contact Information:

Cannabis Sativa, Inc. (c/o Investor Relations)

PO Box 1602 Mesquite, NV 89024

702-345-4074

http://www.CannabisSativaInc.com

SOURCE: Cannabis Sativa, Inc.

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